Kyra is an award winning storyteller who is passionate about brand and design. She has dedicated the last 15+ years to Creative Brand Management Leadership and GTM solutions and prides her success on her entrepreneurial spirit as a leader and self-starter. Her career has taken her from Hollywood, where she organized premiere parties for MGM/United Artists to commercial and brand video production which helped her understand the importance of brand strategy and provided her training in creative team management, live action, post production and asset management for channel marketing deliverable outputs. At Sony PlayStation she managed a team of 25 along with AAA gaming IP partnerships. But it was at Twitter, where she found her superpower, the ability to navigate ambiguity. Twitter was a fast paced, diverse, dynamic environment where ‘change was constant’ due to its cultural relevance happening in real time. Not only did she move the needle with her push for best in class creative campaigns and partnerships, but she had to be ready to change priorities in a seconds notice because of events happening outside her control. Her leadership came through in her ability to stay calm, listen, communicate while managing multiple integrated marketing campaigns and projects with over 160+ stakeholders, in-house creatives and external agencies all at once. The focus even won her a Clio for work on HBO’s Game of Thrones.
She considers herself her own brand, continuing to stay informed on industry trends, culture, events, people, science and technology. She just completed a certificate from Cornell University in Brand Management and is now working on a certificate from Massachusetts Institute of Technology (MIT) in No Code AI and Business Solutions/Data Science.
When she isn’t working, she enjoys spending time with her partner, 13 year old daughter, their dog, Zorro and parrot Ringo Starr. She loves photography and has an adventurous spirit which has taken her to 6 continents and 65 countries of which she counts Nepal, Peru, Cuba and South Africa as her top 4. She has hiked the Inca Trail to Machu Picchu, Ghorepani in Nepal and has Kilimanjaro on her bucket list. She loves new experiences and recently tried her hand at falconry earning the trust of Mary, this beautiful Harris Hawk.
Contact.
kyra@kyraivanoff.com